Résumé

Experience

Airbnb

LEAD PROGRAM MANAGER
August 2021 – January 2025

• Program management lead for strategic company initiatives focusing on the Host Community team

• Managed the requirements gathering, RFP, planning, design, and implementation of a new integrated Host Clubs and Community Center platform

• Led Airbnb.com product release cycle coordination and created cross-departmental operating systems to support collaboration and analysis of key dependencies 

• Led the host education content development process including photoshoots, video production, copywriting, content QA, localization and CMS implementation

• Managed the design and implementation of a host education learning management system 

• Established strategic ways of working across marketing, design, product development, BizTech, and legal and built trusted relationships with senior leaders

• Responsible for delivering key programs that grew Host Clubs membership and increased the Airbnb Host NPS (net promoter score)

YETI

TEAM LEAD, MARKETING & CREATIVE PROGRAM MANAGEMENT
December 2020 – July 2021

• Senior Program Management departmental lead for internal creative services team

• Managed strategic marketing planning process and partnered with cross-functional leaders across new product development, eComm, operations to ensure integration and communication of dependent timelines

• Evaluated and communicate priorities across concurrent projects with multiple stakeholders against competing business objectives

• Provided standardized process and foundational team support while measuring, analyzing, and improving ways of working

• Managed high-performing program management and operations teams

MANAGER, MARKETING & CREATIVE PROGRAM MANAGEMENT
December 2019 – December 2020

• Program Management departmental lead for internal creative services team

• Managed teams of content producers, designers, copywriters, videographers, editors, brand strategists, and marketers across multiple, concurrent omni channel programs

• Responsible for successfully delivering campaigns that lead to a record $1B in sales while in a constantly evolving COVID-19 environment

• Introduced Agile mindset and quickly adapted the team’s ways of working to be fully remote and nimbler in times of great uncertainty

• Created planning and reporting initiatives to keep program teams on track and leaders informed

• Grew and evolved Operations; created process & documentation, up-leveled resource management function, and oversaw the rollout of new PM tool

• Managed and mentored high-performing marketing program management team; was a source of positivity and inspiration that helped retain top talent

• Promoted after 1 year

Vrbo / HomeAway (an Expedia Group Company)

LEAD MARKETING & CREATIVE PROGRAM MANAGER
2018 – 2019

• Lead program manager and scrum master for global marketing and creative services agency

• Managed the Vrbo rebrand and brand identity refresh program and was a consulting stakeholder for the

  HomeAway and Vrbo brand consolidation program

• Managed campaign execution for a global team of designers, copywriters, developers, videographers,

  editors, and brand strategists across multiple, concurrent omni channel programs

• Successfully transitioned the team’s ways of working from waterfall to agile and markedly increased asset

  delivery time and campaign success through strategic A/B testing

• Strategic account management for B2B and B2C marketing disciplines

• Process improvement, management and training; managed and mentored global project / program management teams

• Promoted twice in 2 years

SENIOR MARKETING & CREATIVE PROGRAM MANAGER
2017 – 2018

• Program manager for global internal marketing and creative services agency

• Produced global brand and lifecycle marketing campaigns including websites, landing pages, email, social

  media broadcast TV, OOH

• Managed agency relationships and cross-functional teams

• Responsible for global team resource management and recruiting

Foxtrot Design (a SXSW Company)

DIRECTOR OF ACCOUNTS
2016 – 2017

• Account Director for brand strategy, UX, and digital product design agency accounts 

• Clients included: Google Creative Labs, SXSW, Austin Film Society

• Agency Project Management Office (PMO) lead; process improvement and training 

Real Chemistry (formerly) W2O Group Agency

PMO LEAD – ANALYTICS & INSIGHTS GROUP
2015 - 2016

• Senior-level operations / project management and strategic planning for social analytics business unit of mid-sized integrated marketing agency

• Clients included: Whole Foods Market, Nike, Red Bull, Coca-Cola, Intel, P&G, HP, CitiGroup, Warner Bros

• Managed teams across multiple, concurrent projects through the project lifecycle

• Resource management of 70+ person team

• Process improvement, management and training

SENIOR PROJECT MANAGER
2011 - 2015

• Senior-level project management of business development and media & engagement business units

• Corporate event planning and management

• Lead Executive Assistant and operations management for 100+ person Austin office

• Promoted 4 times in 5 years

B-Side Entertainment

PROJECT MANAGER / MARKETING STRATEGIST
2006 - 2009

• Integrated marketing strategist for feature films and film festival proprietary software

• Project management and tactical execution of digital marketing objectives and acquisitions

• Event management for marketing and trade show productions

Education

BA - English
Concentrations: Journalism / Film
University of Delaware

Year Abroad
University of London, UK

Certifications

Skills

Managing cross-functional teams, operations and resource management, people management, budgeting, risk mitigation, test and learn, data analytics, PMO management, brainstorm facilitation, conflict resolution, Scrum, Kanban, SAFe, leadership and consulting

Contact