Experience

Airbnb

LEAD PROGRAM MANAGER
2021 - 2025

• Program management lead for strategic company initiatives focusing on the Host Community team

• Managed the requirements gathering, RFP, planning, design, and implementation of a new integrated Community enablement platform

• Led Airbnb.com product release cycle coordination and created cross-departmental operating systems to support collaboration and analysis of key dependencies 

• Led the host education content development process including photoshoots, video production, copywriting, content QA, localization and CMS implementation

• Managed the design and implementation of a host education learning management system 

• Established strategic ways of working across marketing, design, product development, BizTech, and legal and built trusted relationships with senior leaders

• Responsible for delivering key programs that grew Host Clubs membership and increased the Airbnb Host NPS (net promoter score)

YETI

TEAM LEAD, MARKETING & CREATIVE PROGRAM MANAGEMENT
2020 - 2021

• Senior Program Management departmental lead for internal marketing and creative services team

• Responsible for successfully delivering campaigns that led to a record $1B in sales while in a constantly evolving COVID-19 environment

• Led the strategic marketing planning process and partnered with cross-functional leaders across product development, e-commerce, legal, and operations to ensure thorough analysis of dependencies

• Evaluated project priorities and gained consensus amongst stakeholders with competing business objectives

• Created processes and documentation, up-leveled the resource management function, and oversaw the acquisition and rollout of new project management and digital asset management tools

• Developed QA and localization processes for high-volume asset delivery

• Managed high-performing program management and operations teams

• Promoted after 1 year

MANAGER, MARKETING & CREATIVE PROGRAM MANAGEMENT
2019 - 2020

• Program Management departmental lead for internal marketing and creative services team

• Managed teams of content producers, designers, copywriters, videographers, editors, brand strategists, and marketers across multiple, concurrent omni channel programs

• Led the YETI.com site redesign that was responsible for increasing site conversions by 20% and CLTV by 10%

• Introduced Agile mindset and quickly adapted the team’s ways of working to be fully remote and nimbler in times of great uncertainty

• Created planning and reporting initiatives to keep program teams on track and leaders informed

• Grew and evolved Operations; created process and documentation, up-leveled the resource management function, and oversaw the rollout of new PM tool

• Managed and mentored high-performing marketing program management team; was a source of positivity and inspiration that helped retain top talent

Vrbo / HomeAway (an Expedia Group Company)

LEAD MARKETING & CREATIVE PROGRAM MANAGER
2018 - 2019

• Lead program manager and scrum master for global marketing and creative services agency

• Managed the Vrbo rebrand and brand identity refresh program and was a consulting stakeholder for the

  HomeAway and Vrbo brand consolidation program

• Managed campaign execution for a global team of designers, copywriters, developers, videographers, editors, and brand strategists across multiple, concurrent omni channel programs

• Successfully transitioned the team’s ways of working from waterfall to agile and markedly increased asset

  delivery time and campaign success through strategic A/B testing

• Led strategic account management for B2B and B2C marketing disciplines

• Responsible for process improvement and training; managed and mentored global project and program management teams

• Promoted twice in 2 years

SENIOR MARKETING & CREATIVE PROGRAM MANAGER
2017 - 2018

• Program manager for global internal marketing and creative services agency

• Produced global brand and lifecycle marketing campaigns including websites, landing pages, email, social media broadcast TV, OOH

• Managed agency relationships and cross-functional teams

• Responsible for global team resource management and recruiting

Foxtrot Design (a SXSW Company)

DIRECTOR OF ACCOUNTS
2016 - 2017

• Account Director for brand strategy, UX, and digital product design agency accounts 

• Clients included: Google Creative Labs, SXSW, Austin Film Society

• Led the agency Project Management Office (PMO) and was responsible for process improvement and training 

Real Chemistry (formerly W2O Group Agency)

PMO LEAD – ANALYTICS & INSIGHTS GROUP
2015 - 2016

• Senior-level operations / project management and strategic planning for social analytics business unit of mid-sized integrated marketing agency

• Clients included: Whole Foods Market, Nike, Red Bull, Coca-Cola, Intel, P&G, HP, CitiGroup, Warner Bros

• Managed teams across multiple, concurrent projects through the project lifecycle

• Led resource management function of 70+ person team

• Responsible for process improvement, operations management and training

• Promoted 4 times in 5 years

SENIOR PROJECT MANAGER
2011 - 2015

• Senior-level project management of business development and media and engagement business units

• Managed event strategy and executed corporate events

• Lead Executive Assistant to the president and managed operations for 100+ person Austin office

B-Side Entertainment

PROJECT MANAGER / MARKETING STRATEGIST
2006 - 2009

• Owned the marketing strategy execution for feature films and film festival proprietary software

• Managed projects and tactical execution of digital marketing objectives and film acquisitions

• Led event management for marketing and trade show productions

Education

BA - English
Concentrations: Journalism & Film
University of Delaware

Year Abroad
University of London, UK

Certifications

Project Management Institute
Project Management Professional (PMP)
2014 to present

Scrum Alliance
Scrum Master (CSM)
2018 to present

Scrum Product Owner (CSPO)
2021 to present

Skills

Managing cross-functional teams, operations and resource management, people management, budgeting, risk mitigation, test and learn, data analytics, PMO management, brainstorm facilitation, conflict resolution, Scrum, Kanban, leadership and consulting

Tools

Google Suite, Trello, Jira, Confluence, Asana, Airtable, MS Office Suite, MS Project, Harvest, Box, Dropbox, NetSuite, Smartsheet, Workfront, Basecamp, Visio, InVision, Float, Adobe Creative Suite, Figma, Miro