Fr

Résumé

Experience

SENIOR MANAGER, MARKETING & CREATIVE PROGRAM MANAGEMENT
YETI
January 2021 – present

• Senior Program Management departmental lead for internal creative services team

• Manage strategic marketing planning process and partner with cross-functional leaders across new product development, eComm, operations to ensure integration and communication of dependent timelines

• Evaluate and communicate priorities across concurrent projects with multiple stakeholders against competing business objectives

• Provide standardized process and foundational team support while measuring, analyzing, and improving ways of working

• Manage high-performing program management and operations teams

MANAGER, MARKETING & CREATIVE PROGRAM MANAGEMENT
YETI
December 2019 – January 2021

• Program Management departmental lead for internal creative services team

• Managed teams of content producers, designers, copywriters, videographers, editors, brand strategists, and marketers across multiple, concurrent omni channel programs

• Responsible for successfully delivering campaigns that lead to a record $1B in sales while in a constantly evolving COVID-19 environment

• Introduced Agile mindset and quickly adapted the team’s ways of working to be fully remote and nimbler in times of great uncertainty

• Created planning and reporting initiatives to keep program teams on track and leaders informed

• Grew and evolved Operations; created process & documentation, up-leveled resource management function, and oversaw the rollout of new PM tool

• Managed and mentored high-performing marketing program management team; was a source of positivity and inspiration that helped retain top talent

• Promoted after 1 year

SENIOR CREATIVE PROGRAM MANAGER / TEAM LEAD
Vrbo / HomeAway (an Expedia Group Company)
2017 – 2019

• Digital and integrated campaign agile Project Manager / Scrum Master Lead for global internal creative services agency

• Managed the Vrbo rebrand and brand identity refresh and was a consulting stakeholder for the HomeAway / VRBO brand consolidation program

• Managed cross-functional teams of designers, copywriters, developers, videographers, editors, brand strategists, and marketers across multiple, concurrent omni channel programs

• Strategic account management for B2B and B2C marketing disciplines

• Process improvement, management and training; managed and mentored global project / program management teams

• Promoted twice in 2 years

DIRECTOR OF ACCOUNTS
Foxtrot Design (a SXSW Company)
2016 – 2017

• Account Director for brand strategy, UX, and digital product design agency accounts 

• Clients included: Google Creative Labs, SXSW, Austin Film Society

• Agency Project Management Office (PMO) lead; process improvement and training 

PMO / OPERATIONS LEAD – ANALYTICS & INSIGHTS GROUP
W2O Group Agency
2015 - 2016

• Senior-level operations / project management and strategic planning for social analytics business unit of mid-sized integrated marketing agency

• Clients included: Whole Foods Market, Nike, Red Bull, Coca-Cola, Intel, P&G, HP, CitiGroup, Warner Bros

• Managed teams across multiple, concurrent projects through the project lifecycle

• Resource management of 70+ person team

• Process improvement, management and training

SENIOR PROJECT MANAGER
W2O Group Agency
2011 - 2015

• Senior-level project management of business development and media & engagement business units

• Corporate event planning and management

• Lead Executive Assistant and operations management for 100+ person Austin office

• Promoted 4 times in 5 years

PROJECT MANAGER / MARKETING STRATEGIST
B-Side Entertainment
2006 - 2009

• Integrated marketing strategist for feature films and film festival proprietary software

• Project management and tactical execution of digital marketing objectives and acquisitions

• Event management for marketing and trade show productions

Education

BA - English
Concentrations: Journalism / Film
University of Delaware

Year Abroad
University of London, UK

Certifications

Skills

Managing cross-functional teams, operations and resource management, people management, budgeting, risk mitigation, test and learn, data analytics, PMO management, brainstorm facilitation, conflict resolution, Scrum, Kanban, SAFe, leadership and consulting

Contact